Management
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Marketing starts with customers and ends with customers. Creation of superior customer value and
delivering high levels of customer satisfaction are at the heart of present-day marketing. It is a
matter of common sense to appreciate the key marketing success factors. In case a company really
endeavors to understand customer needs, carefully studies competition, develops and offers superior
value at a reasonable price, makes these products available at places convenient to customers, and
communicates with them effectively and efficiently; such products have every reason to be in demand and
will sell consistently.
Marketing Management is a well-structured book for all graduate students of all management and commerce.
This book fulfills the requirements of B. Com / B. Com (CA) / BBA / MBA / M. Com / M. Com (IB) and other
relevant degree course for various Indian University.
Dr. M. Parameswari is currently working as Associate Professor in the Post Graduate & Research Department of Commerce with Computer Applications, Hindusthan College of Arts and Science (Autonomous), Coimbatore. She has more than sixteen years of working experience in various academic institutions. She has published many articles under various titles in refereed journals both National and International. She can be reached through her mail id: parameshwarisudhagar@gmail.com
Human Resource Management is a well-structured book for all graduate and post graduate students of all management. This book fulfills the requirements of BBA / BBA (CA) / B.COM / MBA / M.COM / MIB and other relevant degree course for various Indian University.
Dr. D. Muruganandam holds MBA from PSG Institute of Management, Ph.D. in Marketing Management from Bharathiar University, Coimbatore and he attended FDP at Indian Institute of Management (IIM), Indore. He has 20 years of academic experience and currently working as Associate Professor, Department of Management Studies, Bharathiar University PG Extension and Research Centre, Erode. He has published more than 50 articles under various titles in referred journals both National and International.
Dr. G. T. Sasetharan holds MBA from RVSIMSR, Ph.D. in Human Resource Management from Bharathiar University, Coimbatore. He is currently working as Assistant Professor, Department of Business Administration, Bharathidasan college of Arts and Science, Erode. He has more than 19 years of working experience in industry as well as in academic institutions. He has published articles under various titles in referred journals both National and International.
The present text is the most authentic presentation of contemporary concepts and practices in Retail Management an attempt has been made to incorporate the latest developments in the field.
Dr. S. Ramkumar is currently working as an Associate Professor, Department of Management, Hindusthan College of Arts and Science, Coimbatore. He has Post graduate and a doctorate in management and post graduate diploma in computer applications. He has 17 years of teaching and research experience and has published number of papers in journals.
The present text is the most authentic presentation of contemporary concepts & practices in Organizational Behaviour an attempt has been made to incorporate the latest developments in the field. Many examples have been presented to show Organizational Behaviour practices adopted by leading Indian companies.
Dr. P. Anusha Prabha is currently working as an Assistant Professor, PG & Research Department of Management Studies, Hindusthan College of Arts and Science, Coimbatore. She has more than twelve years of working experience in industry as well as academic institutions. She has received her post graduate and under graduate degrees from Bharathiar University, Coimbatore. She has completed her post graduate degree in Applied Psychology from Bharathiar University. She has published many articles under various titles in referred journals both National and International. She has also completed online course in soft skills and personality development.
Mrs. M. Karthika is currently working as an Assistant Professor, Department of Management Sciences, Sri Ramakrishna College of Arts and Science, Coimbatore. She has more than four years of working experience in academic institutions. She has published many articles in various refereed journals both National and International. She has presented papers in various conferences and seminars held in Nationally and Internationally as well. She has also undergone many online courses in Management domain.
Management is a universal phenomenon. Every individual or entity requires setting objectives, making plans, handling people, coordinating and controlling activities, achieving goals and evaluating performance directed towards organizational goals. These activities relate to the utilization of variables or resources from the environment, human, monetary, physical, and informational.
Dr. A. Maheshwari is currently working as an Assistant Professor, Department of Commerce PA & AF, Hindusthan College of Arts and Science (Autonomous), Coimbatore. She has Doctorate in Commerce and Post Graduate Diploma in Computer Applications. She has 4 years of teaching experience and has published number of papers in journals.
In the present era of globalization, scientific and technological advancement generate a wide platform
to have a better choice, and adventurous competition in hawkish marketing plans and approaches erect
dilemma in the economic and social scenario. Marketers today are expected to satisfy the physical needs,
intellectual quests, psychological desires, economical scheme and social status of consumers.
Business success is not determined by the producer but by the consumer. A wave of awakening and an
upsurge of enthusiasm for the rights of consumers are noted, today. The consumer must be empowered with
respect to his rights as a consumer.
The main reason for the exploitation of the consumer is lack of education and rational thinking among
consumers. Health is one of the most important aspects of life. It influences the individual’s
performance.
Dr. M. V. Sathiyabama presently working as Associate Professor & Head in Commerce (E-Commerce), NGM College, Pollachi. She has over 16 years of teaching experience of which 5 years in post graduate classes in commerce. She has participated several international, national and state level conferences, seminars, symposiums and workshops and presented research papers. She has guided number of projects in commerce. She had organized national level symposium. She has several research papers and articles published in various books and journals. She is serving as resource person for various institutions. Her area of interest is marketing. She has sponsored a minor project sanctioned by UGC. She also served as co-ordinator in Students Guild of Services (SGS) NGM College, Pollachi. She served as co-coordinator cum article writer in Manayiyal Mahathuvam and Ulavu Bharatham certificate programme in NGM College. She served as internal auditor in ISO cell. She can be reached through her mail id: bamasenthil_222@yahoo.co.in
The present text is the most authentic presentation of contemporary concepts and practices in Retail Management an attempt has been made to incorporate the latest developments in the field.
Dr. D. Muruganandam basically belongs to an agriculturist family, born and brought up in a rural area. Completed his basic in business management from PSG College of Arts & Science, Coimbatore. Later did his master’s in Business Administration from PSG College of Technology, Coimbatore. Later completed his doctoral degree from Bharathiar university, Coimbatore. He is having a rich experience in academics with 25 years of service. Has worked in various leading institutions and currently working as Professor and Head, Department of Management, Bharathiar University Post Graduate Extension and Research Centre, Erode. He has published more than 35 articles in leading national and international journals. Also has published 2 books in Human Resource. He has done consultancy works for some organizations and also did project for the state planning commission, Government of Tamilnadu. He completed a 3 months Faculty Development Programme from Indian Institute of Management, Indore. His areas of interest include marketing, HR, Consumer Behaviour and Marketing Research.
Dr. D. Muthukrishnaveni is currently working as a Professor in the Department of Management Studies, Velalar College of Engineering and Technology, Erode. She has twenty years of academic experience. She holds her doctorate degree from Bharathiar University, Coimbatore. She has published many articles under various titles in refereed journals both National and International.
Dr. R. Indumathy is an educator hails from Coimbatore with fifteen years of experience and presently, she is a Senior Assistant Professor in the Department of Management Studies of Dr.N.G.P. Institute of Technology, Coimbatore. Her areas of specialization are Human Resources and Systems. She has published twelve research papers includes UGC CARE, IEEE Xplore and ESCI – Web of Science and also presented papers in National and International level Conferences and Seminars which includes IEEE. Three Indian Patents were published by her. She has co-authored and published a Book on ‘Fundamentals of Shipping’. She can be reached at indumathykamalraj@gmail.com.
Mr. Sathya Murthy V holds Post Graduate in Management studies from Anna University, Tamil Nadu, India. He has decade of Industry & academic experience and currently working as Incubation Manager at Nehru Group of Institutions Technology Business Incubator, Coimbatore, Tamil Nadu, India. He is also an entrepreneur. He has more research publication to his credit in journals, national and international conferences. He is a convener and member in number of academic bodies and professional societies. He is an extensive traveler. Can be reached @ sathyameansbusiness@gmail.com
Dr A. V. R. Akshaya, Associate Professor at Dr N.G.P. Institute of Technology, Coimbatore, with a massive experience of seventeen years, which includes 11 years of academic and 6 years of Industry. To speak about awards and accolades she was Awarded with “Best Women Faculty Award” on 30th June 2019 from DK International Research Foundation on DKIRF Awards -2019, Awarded as “Best Academician Award” on 19th February, 2021 organized by Puthu Yugam Television Awards at KPR College of Arts and Science, Coimbatore and has been nominated for the most prestigious GLOBAL TEACHER AWARD 2021 by AKS Education awards. She has more than 35 research publication to her credit in refereed journals both National and International., national and international conferences. Dr A.V.R. Akshaya can be reached at akshayaraam82@gmail.com.
Mrs. G. Swarnalatha is currently working as an Assistant Professor, Department of Commerce with Computer Applications at Dr. SNS Rajalakshmi College of Arts and Science College, Coimbatore. She has Ten years of working experience in various academic institutions. She published many articles to his credit in journals, national and international conferences. She published a book namely Basics of E-Commerce. She is a trainer for the students those who are pursuing the foundation level Examination in ICWA.
Mr. T. Rameshkumar is currently working as an Assistant Professor, Department of Commerce with Computer Applications at Dr. SNS Rajalakshmi College of Arts and Science College, Coimbatore. He has six years of working experience in the same institution. He published many articles to his credit in journals, national and international conferences. He published a book namely Basics of E-Commerce. He is a trainer for the students those who are pursuing the foundation level Examination in ICWA.
Dr. Varalakshmi is working as an Assistant Professor (Senior Scale) in Department of Commerce, Manipal Academy of Higher Education, Manipal since 1st August 2007. She is in academics for more than 13 years in Department of Commerce. She has completed her Ph.D. in the Department of Mathematics, Karpagam Academy of Higher Education, Coimbatore. She published seven articles and presented 16 papers in National and International conferences.
Dr. S. Santhosh Kumar is working as Assistant Professor, Department of Mathematics, Sri Ramakrishna Mission Vidyalaya College of Arts and Science, Coimbatore. He received his Ph.D. degree from Karpagam University, Coimbatore. His voice echoes in the class room as a teacher for past 11 years. His area of interest in research is Fuzzy logic, Neural Networks and Image Processing, and also published number of papers in National and International journal and conferences.
Dr. M. M. Shanmugapriya is working as Professor, Department of Mathematics, Karpagam Academy of Higher Education, Coimbatore since July 2006. She has completed her Ph.D. degree in Karpagam University, Coimbatore in the field of Fuzzy Algebra. She has 15 years of teaching experience and 11 years of research experience. Her area of interest in research is Fuzzy Algebra and Graph Theory. She published more than 30 papers in National and International journal and also presented papers in conferences.
Ms. R. Janani has 8 years of academic experience and currently is working as Assistant Professor in the Department of Management Studies at KG College of Arts and Science, Coimbatore, India. She has published many articles under various titles in refereed journals both National and International.
Ms. D. M. Lavanya has 7 years of academic experience and currently is working as Assistant Professor in the Department of Management Studies at KG College of Arts and Science, Coimbatore, India. She has published many articles under various titles in refereed journals both National and International.
Dr. R. Latha holds Ph.D in Management from Bharathiar University, India. She has submitted Ph.D. thesis in Technology Upgradation and She has 5 years of academic experience and currently working as Assistant Professor in the Department of Management Studies at KG College of Arts and Science, Coimbatore, India. She has published many articles under various titles in refereed journals both National and International.
Dr. A. Sivakumar is working as Assistant Professor of Commerce in Gobi Arts & Science College, Gobichettipalayam. He has completed M.Com. MBA, M.Phil. PGDCA., Ph.D. He is having a teaching experience of more than 16 years. He has specialisation in the areas of Taxation, Cost and Management Accounting and Corporate law. He is always working for the welfare of students. He is a member of the board of examiners for various autonomous colleges and universities across Tamil Nadu. He has published many articles in Reputed Journals. He has presented more than 25 Papers in National & International level Seminars and Conferences. He is also a resource person in Inter-college events at various colleges. He can be reached through his mail id: siva.appukkutty@gmail.com
This book includes a comprehensive coverage regarding purchase of Home Meal Replacement Food, Positive aspects of consuming Home Meal Replacement Food, Health hazards faced by consuming Home Meal Replacement Food. This book also motivates the budding women cookers towards the fantancy of cooking Home Meal Replacement Foods.
Dr. M. Ramya is currently working as Assistant Professor, PG and Research Department of Commerce with International Business, Hindusthan College of Arts and Science, Coimbatore. She has more than eight years of working experience in Logistics industry and as well as academic field. She has more than 14 research publication to her credit in journals, national and international conferences. At present three research scholars were pursuing Ph.D. under her guidance. She can be reached through her mail id: mramyaphd@gmail.com
Agribusiness is a sub-field of business, management and organisation studies that deals with making
profit from agriculture and corporate farming. Agribusiness includes the production, processing, and
inventory of agricultural goods. It involves the management of agronomic equipment and technologies, raw
materials, suppliers, work force and other resources involved in agriculture. Similar disciplines
include: animal management, forestry and nature management, management of the living environment,
agricultural economics, and rural enterprise.
Students get an insight into the processes of production and supply chain, from raw production to
reaching the consumer, and all the stages in between: trade, management and consultancy, activities of
businesses involved in horticulture and food chains. Masters in Agribusiness typically cover topics such
as agricultural economics, farm product marketing, quality management, the sustainability of
agricultural chains, agribusiness international marketplaces and others.
Dr. S. Parthiban is employed with Gobi Arts & Science College,
Gobichettipalayam, Erode District, Tamilnadu, India and currently designated as Associate Professor
in the Department of Management. His teaching experience spans nearly two decades; of which he has
13 years of research experience. He has completed his research pursuits on an alert resource both
M.Phil. and Ph.D., in Human Resource Management from Bharathiar University, Coimbatore. His ardent
research interest has resulted in the production of 8 M.Phil. research scholars during his service
so far.
A torrid team of scholars are currently quenching their research thirst under his guidance. He has
completed NET (National Eligibility Test) in Management conducted by UGC. He has published a handful
of articles in extant areas in refereed journals both at National and International levels. His
enthused participation in the national and international seminars evidences his interest in the
dissemination of his research themes. He is affable and student-centric teacher. His prolific
writing has won many research hearts. He can be reached through his mail id: drsparthi@gmail.com.
The book is meant for the students preparing for the professional examinations conducted by ICAI, ICSI, ICWAI and others and the students of post-graduate courses in Commerce and Management. However, the financial executives may also find it worthwhile, in their pursuit of updating the knowledge about current thinking and development taking place in the area of the financial management.
Dr. M. Nandhini is currently working as Professor in Department of Management, Karpagam Academy of Higher Education. Her Career started in teaching profession since June 2004. She has obtained Doctorate degree in Karpagam Academy of Higher Education. She has 19 years of experience in teaching. She has done Post Graduate degrees in Commerce, Philosophy and Business Management under Bharathiar University. She has also qualified SET in 2012. She has organized 4 conferences successfully. She has conducted training programme on rights of women under the sponsorship of NHRC. She has published 54 Articles in various journals out of which 12 in Scopus indexed journal. Her current research includes cost reduction and cost control with respect to manufacturing concern.
Dr. P. Palanivelu is presently working as Senior Professor in the Department of Management, Karpagam Academy of Higher Education, Coimbatore. He has started his career in teaching since 1996. He has 27 years of teaching experience in Commerce and Management discipline. He has completed M.Phil. and Ph.D. in Bharathiar University. He also qualified with MCA and PGDCA. His area of specialization is Finance. He has published 110 articles in reputed indexed journals.
This book explains the various aspects of income tax in a simple and lucid manner to enable a comprehensive understanding of the working of income tax. There are examples and illustrations in various chapters to facilitate an understanding of the practical aspects of income tax. We sincerely hope that the students of all Commerce and Management related streams- B.Com., BBA., M.Com will find this book invaluable in their preparations.
Dr. M. Nandhini is currently working as Professor in Department of Management, Karpagam Academy of Higher Education. Her Career started in teaching profession since June 2004. She has obtained Doctorate degree in Karpagam Academy of Higher Education. She has 19 years of experience in teaching. She has done Post Graduate degrees in Commerce, Philosophy and Business Management under Bharathiar University. She has also qualified SET in 2012. She has organized 4 conferences successfully. She has conducted training programme on rights of women under the sponsorship of NHRC. She has published 54 Articles in various journals out of which 12 in Scopus indexed journal. Her current research includes cost reduction and cost control with respect to manufacturing concern.
Dr. P. Palanivelu is presently working as Senior Professor in the Department of Management, Karpagam Academy of Higher Education, Coimbatore. He has started his career in teaching since 1996. He has 27 years of teaching experience in Commerce and Management discipline. He has completed M.Phil. and Ph.D. in Bharathiar University. He also qualified with MCA and PGDCA. His area of specialization is Finance. He has published 110 articles in reputed indexed journals.
The present text is the most authentic presentation of contemporary concepts and practices in Financial Services an attempt has been made to incorporate the latest developments in the field. The book ideally fulfils the requirements of M.B.A / B.Com / B.B.A / B.B.A (C.A) / P.G.D.M and other relevant degree course for various Indian University.
Dr. S. Shankarii completed her Ph.D. in Bharathiar University in 2019. she has 13 years of experience in teaching and currently working in Assistant Professor, Department of Business Administration, Sri Krishna Adithya College of Arts and Science, Coimbatore. She holds Post Graduate Diploma in Computer Application and also done her Post Graduate Diploma in Export Management. She is also an Institutions Innovation Council Ambassador. She has more than 15 research publication to her credit in refereed journals both National and International research papers include UGC CARE, SCOPUS. She has attended many National and International Seminars and Webinars.
The study of consumer behavior involves interplay of number of variables that are not visible to an
observer. The study of consumer behavior involves what they buy, how they buy it, when they buy it,
where they buy it, and what are the post purchase activities.
The study of consumer behavior is deeply rooted in the marketing concept. Consumer behavior activities
can help unearth much information to help marketers to segment markets, selection of the target
segments, developing the positioning strategy and develop appropriate marketing mixes for different
markets.
Dr. N. Pakutharivu is a dexterous teacher with 15 years of experience in teaching field. She has a lending hand in educating the young India since 2000 through innovative and tireless teaching. She holds a Ph.D. in Management Science from Bharathiar University. She is desirous of pursuing research knowledge and adept in delivering conceptual knowledge to thirsty learners. She has specialized herself in the field of HRM. She has produced six Ph.D. and one M.Phil. scholars. She holds membership in CMA, Eurasia. She has participated in two international conferences abroad. She has published articles under various titles in refereed both national and international journal to her credit.
Dr. G. Barani has 20 years of experience in teaching, wherein she is serving as an Associate Professor in the School of Management and Entrepreneur Development of Bharathiar University, Coimbatore. She has published considerable number of research articles in various journals of national and international repute. 11 scholars are awarded Ph.D. under her guidance, and six scholars are perusing their research. She has published 8 books. She has also actively participated and presented papers in the Conferences and Seminars organized at National and International Levels.
Delivery management is the action of deploying efficient logistics processes, powered by digital tools,
to ensure that goods are effectively and efficiently moved from one place to another until it reaches
the end-customer.
This book Supply Chain and Delivery Management will be of great use to vendors, business and management
professionals, retailers, consultants, attorneys, investors, quality control professionals and students.
In addition to logistic community, this book will be very useful for professionals in the logistic and
supply chain companies catering to supply chain sector in understanding the industry and their
requirements.
Dr. K. Ramamurthi is having 10 years of experience in corporate, industry and more than 24 years of experience in teaching and research. He has published many papers in the reputed journal and participated, presented many papers and acted as a resource person in the national and international seminars, workshops and conferences organized by the various institutions. He produced four Ph.D., 10 M.Phil. in management and presently eight scholars pursuing Ph.D. in management under his guidance. He is a doctoral committee member of Bharathiar University and Anna University for many research scholars pursuing Ph.D. in management. He has guided more than 250 projects in post graduate level. Received considerable amount of grants from the funding agencies like AICTE, UGC and DST for research projects and organised FDPs, workshops, conferences, seminars etc.
Dr. R. Thangamani is currently working as an Associate Professor, Department of Management, Hindusthan College of Arts and Science, Coimbatore. He had completed his Doctorate in Management at Centre for Advanced Research Division-CIMAT and Master of Business Administration at Coimbatore Institute of Management and Technology (CIMAT) and M.A in Yoga for Human Excellence with a First Class at Bharathiar University and M.Phil. from Alagappa University. Currently, he has been awarded the "Best Faculty Award" by National Science Foundation. He has published number of books like "Logistics Management", "Investment Management",” Aviation Management” and Air Cargo Management.
The Industrial relation (IR) is perceived differently by different people. For some, IR is related to
class conflict, others perceive it in terms of mutual co-operation and still others understand it in
terms of competing interests of various groups. HR managers are expected to understand the various
approaches because they provide the theatrical underpinnings for much of the role of HRM.
The book provides an integrated and compact presentation of Industrial relations and labour welfare. It
also contains labour policies and suggested simplification in existing Labour Laws. Latest judicial
pronouncements, setting the new trends in labour legislations, are the hallmark of the book.
Dr. D. Muruganandam, is an Associate Professor & Head in Department of Management, Bharathiar University, PG Extension and Research Centre, Erode(2015-till date). His overall career experience is about 23 years, Specialized in HR & Marketing. He has attended and organized various Conferences, Workshops, Symposiums, Trade Fairs, FDPs, etc., as a convener, coordinator, and resource person. He is actively engaged in the training, counselling, and mentoring of both students and staff. He has published 41 articles under various titles in referred journals both National and International. He has guided 11 Ph.D. scholars and 3 M.Phil. scholars.
Dr. A. Sathiya Priya is an Entrepreneur, Seasoned Educator, Corporate Trainer, and Content Writer with 14 years of rich experience. She has published many articles under various titles in referred journals both National and International. She is armed with certifications such as British Council –Cambridge University, IELTS-British Council with good band scores, NPTEL Soft Skill, and Start-up India Learning Program.
Law is now taught in almost all the Universities of the country and aboard. Law is a very fascinating
subject but difficult to grasp its underlying principles. An attempt has been made in this book to
explain all the provisions of the law in a very precise and comprehensive manner to meet the needs of
the student community.
The book provides an integrated and compact presentation of Labour Laws. It also contains labour
policies and suggested simplification in existing Labour Laws. Latest judicial pronouncements, setting
the new trends in labour legislations, are the hallmark of the book.
Dr. D. Muruganandam, is an Associate Professor & Head in Department of Management, Bharathiar University, PG Extension and Research Centre, Erode(2015-till date). His overall career experience is about 23 years, Specialized in HR & Marketing. He has attended and organized various Conferences, Workshops, Symposiums, Trade Fairs, FDPs, etc., as a convener, coordinator, and resource person. He is actively engaged in the training, counselling, and mentoring of both students and staff. He has published 41 articles under various titles in referred journals both National and International. He has guided 11 Ph.D. scholars and 3 M.Phil. scholars.
Dr. G. T. Sasetharan has completed Bachelor of Commerce from Gobi Arts and Science, Gobichettipalayam and Master of Business Administration from RVS Institute of Management Studies & Research, Coimbatore. He holds his doctorate degree from Bharathiar university, Coimbatore. He is currently working as an Assistant Professor, Department of Management Studies, VET Institute of Arts and Science (Co-education) College, Thindal, Erode. He has more than 21 years of working experience in industry as well as in academic institutions. He published 10 journals in CARE and SCOUPS. He attended FDP, International and national conferences.
Design thinking has its foundation in the concept of analysis and synthesis. Analysis teaches a thinker
how to break down the big problem statement into smaller parts and elementary problem statements. Each
elementary problem statement is then studied and attempted for solution. Synthesis is done to put all
the suggested solutions together to form a coherent big final solution.
Design thinking can be applied to optimize logistics processes and improve supply chain efficiency. By
mapping out the logistics process and identifying areas of inefficiency or bottlenecks, logistics
companies can create innovative solutions to streamline operations and reduce costs.
Dr. M. Umamaheswari is working as Research Coordinator & Associate Professor in Department of Management Studies at Dr. SNS Rajalakshmi College of Arts & Science (Autonomous), Coimbatore. She is an MBA, M.Phil., PGDCA, PGDPM & IR and Ph.D. She has more than 23 years of teaching experience. She has presented more than 75 Papers in National and International Conferences and more than 30 publications in reputed National and International journals.
Monica A holds her MBA in finance and marketing degree from anna University pursuing Ph.D. in marketing from Bharathiar university. She had experience in outsourcing for more than 3 years in leading MNC companies. She has an ability in planning industry based real time assignments. She is a person who likes to turn her imagination into reality so she is very much passionate about marketing. She believes effective marketing can change the affluence of a product or company.
Dhivya. M, is working as Assistant Professor in Department of Management Studies at KV Institute of Management and Information studies, Coimbatore. She has completed Master of Business Management in Cherrans Institute of Management. Coimbatore. She has published and presented several articles in National and International Journals with Scopus indexed and UGC care list. She has also attended more than 10 conferences and 5 workshops. She can be reached through his mail id: divisaiyuga@gmail.com
Strategic Management can be described as the identification of the purpose of the organization and the
plans and actions to achieve that purpose. It is that set of managerial decisions and actions that
determine the long-term performance of a business enterprise. It involves formulating and implementing
strategies that will help in aligning the organization and its environment to achieve organizational
goals. Strategic management does not replace the traditional management activities such as planning,
organizing, leading or controlling.
Strategic Management is a well-structured book for all graduate students of all management and commerce.
This book fulfills the requirements of B. Com / B. Com (CA) / BBA / MBA / M. Com / M. Com (IB) and other
relevant degree course for various Indian University.
Subha Chelliappan, Associate Professor at Coimbatore Institute of Management and Technology with an experience of fifteen years, specialized in the areas of Human Resources and International Business, and qualified in NET in the field of Management. She has fourteen research publications in refereed journals both National and International, presented eighteen research papers in National and International Conferences and received the best research paper award in the conferences held at Malaysia, Bangkok and Vietnam. She is instrumental in bringing new teaching methods and training programmes for the students, served as head of placement and training division, convener of centre for human excellence and entrepreneurship development cell.
Dr. S. Jaishree is currently working as an Assistant Professor, Department of Management Sciences, at PSG College of Arts & Science, Coimbatore with an experience of thirteen years, specialized in the areas of Human Resource and Marketing. She has published many articles under various titles in refereed journals in both national and international level and conferences. Two Indian Patents were published. She published two Indian Text and Cases books named Human Recourse Management 2018, and Advertising and Sales Promotion 2018; she completed various Foreign Universities Online Courses. Dr.S.Jaishree can be reached at drsjaishree@gmail.com.
Dr. V. Gowrishankkar is an educator hails from Coimbatore with fifteen years of experience and presently, he is a Associate Professor in the School of Management of Sri Krishna College of Technology, Coimbatore. His areas of specialization are Human Resources and Marketing. He has published thirty plus research papers includes SCOPUS, Web of Science, UGC CARE, IEEE Xplore and also presented papers in National and International level Conferences and Seminars which includes IEEE. One Indian Patents and one Patent Grant were published by him. He has co-authored and published a Book on ‘Human Resource Management, ’Managerial Economics’ and’ Organisational Behaviour’. He is very keen in taking up new teaching pedagogies and believes that ‘Learning cannot be bound in a building’. He can be reached at vgsnair.12@gmail.com.
Having sold more than Two Thousand books, Narain Publications has helped in shaping the future of many meritorious students. Read More...
Having sold more than Two Thousand books, Narain Publications has helped in shaping the future of many meritorious students. Read More...