International Business
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Global Business Environment is a well-structured book for all graduate students of Management and International Business. This book fulfills the requirements of M.B.A / MIB / B.B.A / B.B.A (C.A) / PGDIB and other relevant degree course for various Indian University.
Mr. J. Deepak kumar is currently working as Assistant Professor in the Department of Commerce with Computer Applications, Hindusthan College of Arts and Science, Coimbatore. He has started his career as a Team Lead @ ASCE India an MNC BPO from 2009 to 2011 and then his academic career started from the year 2011 onwards from SNMV College of Arts and science, then shifted to Hindusthan College of Arts and Science. He has more than 10 research publication to his credit in journals, national and international conferences. At present the author is pursuing his Doctoral degree.
Dr. R. Sangeetha is currently working as Assistant Professor in the Department of Commerce with International Business, Hindusthan College of Arts and Science, Coimbatore. She Completed her Doctorate degree under Supply chain management in the year 2018. She has three years of experience in the teaching field. Her areas of specialization include Foreign Exchange Management, Logistics Management and Supply chain management. She has published more than twelve research papers in various journals, National and International conferences.
Dr. G. Dinesh Kumar is Assistant Professor, PG and Research Department of Commerce with International Business, Hindusthan College of Arts and Science, Coimbatore. He received his Master’s degree in Commerce with International Business from Dr.N.G.P. College of Arts and Science and received his Doctoral degree from Bharathiar University in the year 2019. He has more than Nine years of Experience in teaching field and two years of experience in Industrial sector. His areas of specialization are International Marketing Management, Financial services, Supply chain management. He has extensively published a number of research papers in leading academic journals and contributed a number of papers in National and International Seminars cum Conferences.
Customer Relationship Marketing is an organizational function and a set of processes for creating,
communicating, and delivering value to customers and for managing customer relationships in ways that
benefit the organization and its stakeholders.
Customer Relationship Marketing starts with customers and ends with customers. Creation of superior
customer value and delivering high levels of customer satisfaction are at the heart of present-day
marketing. It is a matter of common sense to appreciate the key marketing success factors. In case a
company really endeavors to understand customer needs, carefully studies competition, develops and
offers superior value at a reasonable price, makes these products available at places convenient to
customers, and communicates with them effectively and efficiently; such products have every reason to be
in demand and will sell consistently.
Customer Relationship Marketing is a well-structured book for all graduate students of all management
and commerce. This book fulfills the requirements of B. Com / B. Com (CA) / BBA / MBA / M. Com / M. Com
(IB) and other relevant degree course for various Indian University.
Dr. R. Sangeetha is currently working as Assistant Professor in the Department of Commerce with International Business, Hindusthan College of Arts and Science, Coimbatore. She Completed her Doctorate degree under Supply chain management in the year 2018. She has three years of experience in the teaching field. Her areas of specialization include Foreign Exchange Management, Logistics Management and Supply chain management. She has published more than twelve research papers in various journals, National and International conferences.
Dr. C. S. Senthilkumar is currently working as Assistant Professor in the Department of Commerce with International Business, Hindusthan College of Arts and Science, Coimbatore. He has completed his Under-graduation course in Dr.N.G.P. Arts and science college and completed his Master’s degree M. Com (CA) in the year 2005. He received his Doctoral degree from Bharathiar University in the year 2017. He has Teaching experience of more than 10 years. He has more than six research publication to his credit in journals, national and international conferences.
Dr. G. Dinesh Kumar is Assistant Professor, PG and Research Department of Commerce with International Business, Hindusthan College of Arts and Science, Coimbatore. He received his Master’s degree in Commerce with International Business from Dr.N.G.P. College of Arts and Science and received his Doctoral degree from Bharathiar University in the year 2019. He has more than Nine years of Experience in teaching field and two years of experience in Industrial sector. His areas of specialization are International Marketing Management, Financial services, Supply chain management. He has extensively published a number of research papers in leading academic journals and contributed a number of papers in National and International Seminars cum Conferences.
An entrepreneur is a creator or a designer who designs new ideas and business processes according to
the market requirements and his/her own passion. To be a successful entrepreneur, it is very important
to have managerial skill and strong team building abilities. Leadership attributes are a sign of
successful entrepreneurs. Some political economists regard leadership, management ability, and team
building skills to be the essential qualities of an entrepreneur.
An entrepreneur is an innovator or a creator who introduces something new to the firm or economy. It can
be a new method of production, a new product, a new source of material, a new market or any other
similar innovation. Thus, an entrepreneur is an innovator, creator, borrower, purchaser, etc. Some
famous entrepreneurs are Azim Premji, Lakshmi Mittal, and Ekta Kapoor.
This book Entrepreneurship development and Project Management will be useful for under-graduate and
post-graduate commerce and management students and this book will also prove to be an invaluable
reference guide for the informed laymen with a professional interest in the subject. This book will be
useful and handy addition to your library to help you locate, identify and expound day-to-day
terminology in its proper context.
Dr. P. Arumugaswamy is presently working as a professor and Head in the PG & Research Department of Commerce with International Business at Hindusthan College of Arts and Science, Coimbatore. The author completed his under- graduation and Post- graduation in PSG CAS, Coimbatore, and his M.Phil. in Madurai Kamaraj University and his Doctorate in Karpagam University, Coimbatore he also holds MBA and two PG Diploma courses. The author is an eminent person who handles the Income Tax, Law and Accounts subjects for more than 23 years in various reputed Institutions along with 5 years of Industrial exposure. The author has edited many Departmental level magazines and International Journals. The author has attended and presented papers at various states, national and international conferences. He is a member, Board of studies in various Autonomous Institutions and question paper setter as well as scrutinizes for various Universities. He also acted as a senate member of Bharathiar University for two terms. He can be reached through his mail id: samypas70@gmail.com and samy_pas@rediffmail.com
Dr. G. Dinesh Kumar is Assistant Professor, PG and Research Department of Commerce with International Business, Hindusthan College of Arts and Science, Coimbatore. He received his Master’s degree in Commerce with International Business from Dr.N.G.P. College of Arts and Science and received his Doctoral degree from Bharathiar University in the year 2019. He has more than eleven years of Experience in teaching field and two years of experience in Industrial sector.
His areas of specialization are International Marketing Management, Financial services, Supply chain management. He has extensively published a number of research papers in leading academic journals and contributed a number of papers in National and International Seminars cum Conferences.
Export management is concerned with export orders and accomplishes objectives to successfully complete
in time as per the requirements given by the overseas buyers. The main purpose of export management is
to secure export orders and to make certain for timely delivery of goods as per agreed norms of quality
and other specifications including terms and conditions agreed to between the exporter and the
importer.
This book is designed to provide a useful, reliable and readable guide to exporters, researchers,
analysts, policy makers and all those who are interested in the export business. Both beginners and
seasoned professionals will find it full of indispensable facts.
Dr. P. Mohanasundaram holds Ph.D. in Mutual Funds from Bharathiar University, Coimbatore. He has 19 years of academic experience and currently working as Associate Professor and Director i/c of Periyar University Post Graduate Extension Centre, Dharmapuri. He has more than 20 research publication to his credit in journals, national and international conferences. He is a convener and member in number of academic bodies. He can be reached through his mail id: drpmsgobi@gmail.com
The present text is the most authentic presentation of contemporary concepts and practices in Foreign
Trade and Foreign Exchange an attempt has been made to incorporate the latest development in the
field.
The book ideally fulfils the requirements of M.COM (CA)/MIB/ M.B.A/ M.B.E/ B.L/ B.B.M/ B.B.M (CA)/
B.B.A/ B.Com/ B.Com CS, B.Com (CA), B.Com IB/ P.G.D.M and other relevant degree course for various
Indian universities. Finance Managers, Economic Analyst and other executives who want to understand can
also use this book and more effectively manage their jobs.
Dr. P. Mohanasundaram holds Ph.D. in Mutual Funds from Bharathiar University, Coimbatore. He has 19 years of academic experience and currently working as Associate Professor and Director i/c of Periyar University Post Graduate Extension Centre, Dharmapuri. He has more than 20 research publication to his credit in journals, national and international conferences. He is a convener and member in number of academic bodies. He can be reached through his mail id: drpmsgobi@gmail.com
Dr. M. Ramya is currently working as Assistant Professor in the Department of Commerce with International Business, Hindusthan College of Arts and Science, Coimbatore. She has more than eight years of working experience in Logistics industry and as well as academic field. She has more than 10 research publication to her credit in journals, national and international conferences. At present three research scholars were pursuing Ph.D. under her guidance. She can be reached through his mail id: mramyaphd@gmail.com
Dr. M. Ramya is currently working as Assistant Professor in the Department of Commerce with International Business, Hindusthan College of Arts and Science, Coimbatore. She has more than eight years of working experience in Logistics industry and as well as academic field. She has more than 10 research publication to her credit in journals, national and international conferences. At present three research scholars were pursuing Ph.D. under her guidance. She can be reached through his mail id: mramyaphd@gmail.com
Having sold more than Two Thousand books, Narain Publications has helped in shaping the future of many meritorious students. Read More...
Having sold more than Two Thousand books, Narain Publications has helped in shaping the future of many meritorious students. Read More...