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Banking is an important subject for studying commerce graduate courses, many universities in India have
formulated their banking courses to include theory, law and practices of banking, but also for
professional bankers and those who pursue more advanced and practically oriented studies on the subject.
Banking Theory and Practice covers the entire gamut of topics in the field of banking–from its evolution
to the latest trends. The Indian banking system is undergoing unprecedented changes as a result of new
legislations and reforms in response to the contemporary needs.
We have also explained the functions, role and management of central banks in general and the Reserve
Bank of India, in particular. The monetary central banks in general and the Reserve Bank of India, in
particular. The monetary policy of RBI, development banking, agricultural banking in India has been
exhaustively dealt with in this part of the book.
Mr. J. K. Bharath is working as Assistant Professor and Head in the Department of Commerce with Information Technology at KG College of Arts and Science, Coimbatore. He is pursuing his Ph.D. degree in Thavathiru Santhalinga Adikalar Tamil Arts and Science College, Coimbatore and Post Graduate Degree holder in Marketing Management and International Business. He has 4 years of experience in teaching field, more than 10 research publication to his credit in International Journals with impact factor, 15 National and International conferences. He is a member in Indian Academicians and Researchers Association.
Mrs. V. Suganya is working as Associate Professor, Department of Commerce with Professional Accounting, KG College of Arts and Science, Coimbatore. She has more than Six years of working experience in academic institutions. She is pursuing Ph.D. degree in Dr. SNS Rajalakshmi College of Arts and Science, Coimbatore, Master of Philosophy in Commerce, post graduate and under graduate degrees from Bharathiar University, Coimbatore. She has published many articles under various titles in refereed journals both National and International.
Mrs. R. Kanchana is working as Associate Professor and Head in the Department of Commerce with Professional Accounting at KG College of Arts and Science, Coimbatore. She is pursuing Ph.D. degree in Government Arts and Science College, Coimbatore and Post Graduate Degree holder in Marketing. Her voice echoes in the class room as a teacher for last 10 years. She has more than 8 research publication to his credit in International Journals with high impact factor, 20 National and International conferences.
Electronics Commerce is a methodology of modern business, which addresses the need of business
organizations, vendors and customers to reduce cost and improve the quality of goods and services while
increasing the speed of delivery.
The different types of e-commerce business models are Intra-B commerce, Business to- Business ecommerce
(B2B), Business-to-Consumer e-commerce (B2C), and Consumer-to- Consumer (C2C) ecommerce. An Intra-B
transaction happens among different departments in a firm, B2B transactions happens between two
businesses and B2C model serves the end consumer.
This book Basics of E-Commerce is written for general readers, students who want to learn about computer
network engineers, online business, and business leaders who want to become more knowledgeable about the
IT security field to keep their enterprises financially stable and to be proactive against intrusive
cyber-attackers.
Dr. R. Maheswari holds Ph.D in Commerce in Bharathiar University, India. She has 15years of academic experience and currently working as Associate Professor and Head in the Department of Commerce with Computer Applications at Dr. SNS College of Arts and Science College, Coimbatore, India. She has more than 15 research publication to his credit in journals, national and international conferences. She is a trainer for the students those who are pursuing the foundation level Examination in ICWA.
Mrs. G. Swarnalatha is currently working as an Assistant Professor, Department of Commerce with Computer Applications at Dr. SNS College of Arts and Science College, Coimbatore. She has nine years of working experience in various academic institutions. She has more than 5 research publication to his credit in journals, national and international conferences. She is a trainer for the students those who are pursuing the foundation level Examination in ICWA
Mr. T. Rameshkumar is currently working as an Assistant Professor, Department of Commerce with Computer Applications at Dr. SNS College of Arts and Science College, Coimbatore. He has five years of working experience in various academic institutions. He has more than 5 research publication to his credit in journals, national and international conferences. He is a trainer for the students those who are pursuing the foundation level Examination in ICWA.
This text is written specifically for under graduate students of Commerce and Management. It covers the
fundamentals of finance, Finance Plan, Capitalization, Capital Structure, long-term and short-term
funding sources, business risk management, use of technology and international finance. In the beginning
of each chapter, theories and the important formulas are recapitulated to help the students to quickly
review the concepts. In addition, basic financial management concepts are presented in a clear and
simple way.
The subject of Business Finance has been changing at a rapid place and it has acquired a critical
significance now a days due to increasing influence of foreign financial institution in Indian capital
market, business and other important developments at national and international levels having a direct
impact on the corporate financial policies.
Mrs. G. Karthiyayini has 13 years of experience of academic and currently working as Associate Professor and Head in the Department of Commerce with Computer Applications at KG College of Arts and Science, Coimbatore. She was received her post graduate and under graduate degrees from PSG College of Arts and Science, Coimbatore. She has published many articles under various titles in refereed journals both National and International.
Mrs. S. Selvi has 6 years of experience of academic and currently working as Associate Professor in the Department of Commerce with Computer Applications at KG College of Arts and Science, Coimbatore. She was received her post graduate from PSGR Krishnammal College for Women, Coimbatore and under graduate degrees from NGP Arts and Science College, Coimbatore. She has published many articles under various titles in refereed journals both National and International.
Mrs. S. Shunmugalekshmi has 2 years’ experience in UG courses in the Department of Commerce with Computer Applications at KG College of Arts and Science, Coimbatore. She was received her Master of Philosophy (Management) from SNR Sons Arts and Science College and Post graduate from ST Hindu College, Nagercoil. She has been published many articles under various titles in both National and International journals.
Agriculture is main occupation in Erode district and it occupies important place in the district
economy. Most of the labour force is belonged to agriculture. Banana is important cash crop and widely
cultivated in the district. Erode district is one of the important sources of supply of banana to
neighboring states like Karnataka, Kerala etc.
This book covers practices in cultivation and marketing of banana. It aims to analyse these aspects from
the point of view of the farmers and marketing intermediaries as regards cost incurred by the farmers in
cultivating banana and by market intermediaries at the time of marketing of banana. This book is very
much useful to the research scholars who pursue social science researches on agricultural marketing.
Dr. A. Sivakumar is working as Assistant Professor of Commerce in Gobi Arts & Science College, Gobichettipalayam. He has completed M.Com. MBA, M.Phil. PGDCA., Ph.D. He is having a teaching experience of more than 16 years. He has specialization in the areas of Taxation, Cost and Management Accounting and Corporate law. He is always working for the welfare of students. He is a member of the board of examiners for various autonomous colleges and universities across Tamil Nadu.
He has published many articles in Reputed Journals. He has presented more than 25 Papers in National & International level Seminars and Conferences. He is also a resource person in Inter-college events at various colleges. He can be reached through his mail id: siva.appukkutty@gmail.com
This book titled “Health Insurance” focused on health expenditure of the people increasing day by day
in which most of the people pay out their pockets. In case of health insurance paying out of pocket or
borrowing money can be avoided. I would like to know that which factors affect the health insurance. For
the successfully implementation of health insurance coverage, it is necessary to understand basic
dynamic of policyholder’s preferences, acceptability and pricing of health insurance products.
This book covers the preference and factors that influencing the policyholders to take a particular
health insurance plan in a particular company, policyholders’ awareness about the health insurance, to
analyze the policyholder’s satisfaction towards health insurance and various problems faced by
policyholders towards health insurance.
Dr. P. Saminathan is working as Associate Professor of Commerce, PG & Research Dept. of Commerce, Gobi Arts & Science College, Gobichettipalayam. He has completed in one minor Research project funded by UGC, New Delhi. He has more than 25 years of teaching experience and 15 years of research experience. He has guided 12 M.Phil. and more than 80 PG Level Projects and presently guiding 3 Ph.Ds. He has published various articles in International and National Journals and presented many research papers in International and National level seminars and conferences. He can be reached through his mail id: vpsaminathan@gmail.com
The book titled “Shareholders’ Value Creation in Indian Industries” primarily focuses on Shareholders Value Creation in Indian Industries. This book covers the aspects of Trend and Growth of EVA and MVA of Indian Companies, Analysis of the Shareholders’ Value Creation in terms of EVA and MVA, Analysis of the relationship between Productivity and Shareholders’ Value Creation and Analysis of the Impact of Financial and Macro-Economic variables on Shareholders’ Value Creation in Indian Context. This book is highly useful and helpful to the research scholars who pursue research on Shareholders’ Value Creation in Indian Industries.
Dr. N. Sakthivel is working as Associate Professor of Commerce, PG & Research Dept. of Commerce, Gobi Arts & Science College, Gobichettipalayam. He has completed Ph.D. in February 2010 and has completed UGC-SET in December 2008. He has more than two decades of teaching experience and 13 years of Research Experience. He has guided 4 Ph.Ds, 20 M.Phils and More than 60 PG Level Projects and presently guiding 8 Ph.Ds. He has published 7 articles in International Journals and 44 articles in National Journals and presented more than 30 papers in International and National level seminars and conferences. He has been honoured with the BEST TEACHER AWARD by Akshaya Institute of Management Studies, Coimbatore in 2014. He is serving as a Member and Reviewer of Editorial Board of Reputed Journals. He can be reached through his mail id: sakthivel_gasc@rediffmail.com
The book titled “Regulated Market: Performance and Farmers’ Perception” mainly focuses on the growth and progress of regulated markets in India, history, organization and management of regulated markets in Tamilnadu, constitution of market committee. This book also deals with the performance of selected regulated market, farmers’ satisfaction towards the performance of selected regulated market and problems faced by the farmers while marketing their agricultural commodities through selected regulated market. This book is highly helpful to the students and research scholars who pursue their research work in the field of agricultural marketing especially the working and performance of regulated markets.
Dr. N. Sakthivel is working as Associate Professor of Commerce, PG & Research Dept. of Commerce, Gobi Arts & Science College, Gobichettipalayam. He has completed Ph.D. in February 2010 and has completed UGC-SET in December 2008. He has more than two decades of teaching experience and 13 years of Research Experience. He has guided 4 Ph.Ds, 20 M.Phils and More than 60 PG Level Projects and presently guiding 8 Ph.Ds. He has published 7 articles in International Journals and 44 articles in National Journals and presented more than 30 papers in International and National level seminars and conferences. He has been honoured with the BEST TEACHER AWARD by Akshaya Institute of Management Studies, Coimbatore in 2014. He is serving as a Member and Reviewer of Editorial Board of Reputed Journals. He can be reached through his mail id: sakthivel_gasc@rediffmail.com
Service Climate a most required concept in the present scenario and this book carries an elaborate knowledge and information about the service climate. The book carries standardized structured questionnaire and has measured the opinion of the bank employees regarding the service climate.
Dr. M. Sampath Nagi holds Full Time PhD (University Research Fellow) and SLET in Management from Bharathiar University, India. He has 4 plus years of academic experience and currently working as Assistant Professor Department of Management at The Marudupandiyar Institutions, Tanjavour, India. He is the Author of “Service Climate in Banking” book focusing deeply in the service functions related to service industry. He is an expert in the field of data analytics and research. He has written more than 25 Research articles in field of Management and Psychology UGC listed journals. He has also under gone and cleared the international test HIPPA Exam (Health Insurance Portability and Accountability Act of 1996).
This book brings understanding and enlightenment to the society regarding the sexual harassment and problems faced by the women workers in the field of Architecture and Construction industries. The Book shall give a complete insight and awareness to the Law Students, Research Scholars, and Practitioners in the field of Women Rights.
The Author Anandan Aritheertham is practicing as Advocate at Madras High Court,
Madurai Bench, Madurai for the past 13 years. He is also working as Assistant Professor (Guest
Lecturer) at Government Law College, Madurai and having 5 years of teaching experience at Law
College. He has completed his BABL from Madurai Law college.
He is a university rank holder (7th Rank) in his Post Graduation, Master of Law (M.L) degree from
Dr. Ambedkar Law University, Chennai. He also obtained Master of Arts (M.A) in Public Administration
from Madras University. He received his Master of Labour Management (M.L.M) from Annamalai
University. He received his Post Graduation in Intellectual Property Rights Law (P.G.I.P.L) from
Tamil Nadu Dr. Ambedkar Law University, Chennai. He also has been qualified in SLET in the field of
Law. He has published many articles under various Titles in UGC referred Journals both National and
International.
The Chemical sector is one of the growing sectors under the Indian Economy. The Workers who were/are
working in chemical companies nowadays face many issues with managing chemical hazards which lead to the
occupational stress. Stress has significant impact on the company and people’s performance. The Chemical
Hazards induced occupational hazards are hazards experienced in the workplace.
The occupational hazards are of many types such as chemical hazards, biological hazards, psycho-social
hazards and physical hazards. Literally, hazard means an agent which has the potential to cause harm.
Risk is defined as the probability that exposure to a risk will lead to a negative outcome. A hazard is
something which could be dangerous to one’s health, safety and performance. This book fulfills the
requirements of M.B.A / B.B.A / B.B.A (C.A) / P.G.D.M and other relevant degree course for various
Indian University.
Dr. J. Nithya holds Ph.D in Management Studies from Bharathiar University, India. She has 9 years of academic experience and currently working as Assistant Professor in the Department of Management studies at Dr. Sivanthi Aditanar College of Engineering, Tiruchendur, India. She is qualified SET in the field Management studies. Life Time Member in India Society of Technical Education. Guided 107 Academic MBA projects and 40 Training Reports. She has more than 20 research publication to his credit in journals, national and international.
Banking and Insurance is a well-structured book for all graduate students of Commerce and management. This book fulfills the requirements of B.Com, B.Voc B S&I, M.B.A / B.B.A / B.B.A (C.A) / P.G.D.M and other relevant degree course for various Indian University.
Dr. B. Sivakumar is currently working as Associate Professor and Head, Department of Commerce Vocational Banking, Stock and Insurance in PSG College of Arts and Science, Coimbatore. Completed Post Graduate in CBM College of Arts and Science, M.Phil. in Alagappa University and Ph.D. In CMS College of Science and Commerce part time research scholar, Bharathiar University. Has more than 20 Years of teaching experience and 5 years in industry as well.
Dr. M. Gomatheeswaran is presently working as an Associate Professor and head Department of Commerce, CMS College of Science and Commerce, Coimbatore. Completed M.Com from Ayyanadar Janakiammal College, Autonomous, Sivakasi. M.Phil from Madurai Kamaraj University. Ph.D from Bharatidasan university 2008. Guided 10 M.Phil. and 9 Ph.Dscholars. Participated more than 20 National and International Conferences and presented papers. Published 20 articles in national and International Journals. Editorial board member in Primax International journal. Author and Reviewer of Auditing book published by SCERT Tamilnadu Plus one Plus two students trained. NSS programme officer, organized two National Conference, Board study member in various Autonomous colleges under Bharathiar University, Examiner in Annamalai University, Periyar University, Pondicherry University and Bharathithasan University. Having 27 Years of Experience including UGANDA and PG level Teaching experience. Member of Lions Club for more than 20 Years.
Dr K. Latha working as Professor in Department of Commerce (CA), Hindusthan College of Arts & Science (Autonomous), Coimbatore. She has completed her Ph.D. degree in PSG College of Arts & Science, Coimbatore in the field of Marketing. She has 20 years of teaching experience and 15 years of research experience. Her areas of specialization are Finance, Marketing and HR. She published many research articles in National and International journal and also presented papers in seminars and conferences. She was awarded with “Best Senior Faculty Award” from Novel Research Academy, Puducherry.
Hari Ram Vel J S a 26-year-old advocate from Erode, Tamil Nadu, India, is a graduate of Commerce and Law. He is an alumnus of PSG College of Arts and Science and Tamil Nadu Dr. Ambedkar Law University, School of Excellence in Law. At present he is working on his doctoral research (PhD) on the field of Marketing and E-commerce. He is confident that the two things that shall not be hindered even by a global pandemic are capitalism and Technological advancements. He realised the pivotal role of the relationship between technology, innovation, corporation and people in a capitalistic economy. The answer to why he opted to pursue law is that he firmly believes that in our changing world one must not only be ethically correct but also legally and what better than law can give you an insight into it.
Dr. R. Sathya, Associate Professor & Head of the Department of Commerce (Financial System), PSG College of Arts & Science, Coimbatore, Tamilnadu, India. She has more than fifteen years of rich experience in teaching profession, in addition to her research experience. She was awarded for Academic excellence; she is member board of studies at various colleges and universities. She produced four doctorates and a M.Phils., and presently guiding four Ph.D. scholars. She has authored more than fifty research papers and articles and completed an UGC sponsored project and organised an ICSSR sponsored National Level Seminar. Her research interests include social studies, finance, and accounting. She is on the editorial board for journals.
Dr. R. Geethalakshmi is currently working as a Associate Professor and Head of B.Com (Banking & Insurance) at PSG College of Arts & Science, Coimbatore. She has completed Doctorate in Commerce. She has twenty-three years of teaching and research experience. Her area of specialisation is Finance and Marketing. She has received an award of recognition and honour from Global Vision Infocon Services Pvt Ltd., for her equivalent service and contribution to the society in the field of education. She has received a grant from University Grants Commission for a Major research project. She regularly publishes articles in various journals in addition to this she has also presented many papers in National and International Seminars and Conferences.
Dr. Padmaja DV, Assistant Professor, Department of Commerce with Retail Marketing, PSG College of Arts & Science, Coimbatore. She has completed her under Graduation from Nirmala College for Women and pursued her post-graduation and research degree in Finance from SNR Sons college. She is an expertise in the field of Accounting and Finance who handles Corporate Accounting, Financial Management and so on. As a vivid researcher she has published various articles in both International and National Reputed Journals. She has been the coordinator for International and National Level conferences. She has also organized ICSSR sponsored seminars. She has also participated in International Conference held at Asia Pacific University, Kuala Lumpur, Malaysia.
Dr. S. Umarani is an Associate Professor with 14 years of experience, who is specialised in Marketing and Income tax. At present she is working as an Associate Professor, Department of Commerce with Computer Applications, at Rathnavel Subramaniam College of Arts and Science Autonomous, Sulur. She has received her Ph.D. Degree in from Bharathiar University, Coimbatore. Her voice has been echoing in the classroom as a teacher for the last 14 years. She has published many articles under various titles in referred journals both in National and International level. She can be reached through his mail id: umaranigopalkrish@gmail.com
Dr. S. Nathiya is currently working as an Assistant Professor, Department of Commerce with Computer Applications, Rathnavel Subramaniam College of Arts and Science Autonomous, Coimbatore. She is having experience of 12 years in the teaching field. Since, she is a dedicated educator receives, the Best Faculty Award for excellence in teaching four times by the management. She has attended and contributed a good number of research papers in many National and International seminars. She has also published articles in the reputed journals. She can be reached through his mail id: nathipasumai@gmail.com.
Dr. D. Ananthi is an Assistant Professor with 13 years of teaching experience, who is Specialized in Finance, Marketing and Human Resource Management. She works in the department of Commerce (PA&BA), Rathnavel Subramaniam College of Arts and Science, Coimbatore. She has a great passion for teaching. She has well known knowledge in Computer Applications. She has published many articles under various titles in referred journals in National and International.
Dr. K. M. Chinnadorai, is qualified with M.Com., MBA., M.FC., M.FT., M. Phil., Ph.D. and D. Litt in Commerce. He has served in PSG College of Arts & Science for 36 years in different capacity as HoD of Commerce, Placement Head, Professor in charge of Self- financing Programmes and Principal in charge etc. After his retirement, he has served as the principal of Hindusthan College of Arts and Science, Coimbatore for two and a half years of experience and currently he is working as the Principal of Kamban College of Arts and Science, Coimbatore for the past 4 years. He has more than 60 journal publications, authored 5 books and has published two patents. He has produced 31 Ph.Ds and 23 M.Phils. and has 43 years of teaching and research experience. He is a recipient of several awards for achievements in service, administration, research etc.
Dr. K. M. Chinnadorai, is qualified with M.Com., MBA., M.FC., M.FT., M. Phil., Ph.D. and D. Litt in Commerce. He has served in PSG College of Arts & Science for 36 years in different capacity as HoD of Commerce, Placement Head, Professor in charge of Self- financing Programmes and Principal in charge etc. After his retirement, he has served as the principal of Hindusthan College of Arts and Science, Coimbatore for two and a half years of experience and currently he is working as the Principal of Kamban College of Arts and Science, Coimbatore for the past 4 years. He has more than 60 journal publications, authored 5 books and has published two patents. He has produced 31 Ph.Ds and 23 M.Phils. and has 43 years of teaching and research experience. He is a recipient of several awards for achievements in service, administration, research etc.
Dr. M. Gomatheeswaran is presently working as an Associate Professor and head Department of Commerce, CMS College of Science and Commerce, Coimbatore. Completed M.Com from Ayyanadar Janakiammal College, Autonomous, Sivakasi. M.Phil. from Madurai Kamaraj University. Ph.D. from Bharathidasan university 2008. Guided 10 M.Phil. and 9 Ph.D. scholars. Participated more than 20 National and International Conferences and presented papers. Published 20 articles in national and International Journals.
Dr. K. Banupriya Assistant Professor, Department of Business Administration, Ananda College, Devakottai. She obtains her MBA (CS), M.Com., Ph.D. from the Alagappa University, Karaikudi, Tamil Nadu, and India. She has 06 years of teaching experience and 09 years of Research experience in the field of Management. Her interests are company law, Accounting, Marketing and Human Resource Management. She has published over 17 research papers/Articles in the journal of national and international repute journals.
Dr. B. Sivakumar is currently working as Associate Professor and Head, Department of Commerce Vocational Banking, Stock and Insurance in PSG College of Arts and Science, Coimbatore. He has more than 17 Years of working experience in industry as well as in academic institutions. A Profile writer a keen researcher, He has published more than twenty articles under various titles in referred journals both National and International. He has guided 4 M.Phil., 1 Ph.D. and guiding 2 Ph.D. Scholars.
Dr. T. Ganesh, Assistant Professor, Department of Bank Management, Srimad Andavan Arts & Science College (Autonomous) T.V Kovil, Trichy has Completed the Doctorate From the Department of Commerce, Bharathidasan University, Trichy. He is MBA from Alagappa University, Karaikudi. He has been teaching at the UG, PG Course for last 15years and carrying out research activity in various areas of commerce.
Dr. R. Ramki, Assistant Professor (Selection Grade), Department of Commerce, Hindustan Institute of Technology & science – Chennai has Completed the Doctorate from the Department of Commerce, Bharathiar University, Coimbatore. He is graduated from Alagappa University, Karaikudi. He has been teaching at the UG, PG Course for last 12 years and carrying out research activity in various areas of commerce. He was awarded 07 pattern in the areas viz, E-Commerce, Intellectual Property Rights Advancement Technology, Auditing, Marketing Management.
Having sold more than Two Thousand books, Narain Publications has helped in shaping the future of many meritorious students. Read More...
Having sold more than Two Thousand books, Narain Publications has helped in shaping the future of many meritorious students. Read More...